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Posted: Wednesday, November 8, 2017 7:51 AM

Job Description:/h3:
We are looking for a Marketing expert to join our team A professional with proven track record and solid working knowledge of customer acquisition campaigns using paid search, affiliate, social, organic and other digital marketing mediums to drive traffic to 3dcarts website and lead conversion companys growth. Specific responsibilities include the development of the marketing roadmap that includes mostly search engine optimization and digital advertising through text ads, display network, affiliate programs, email, remarketing and other non:traditional channels. A heavy emphasis will be on lead generation while tracking analytics and overall ROI. Additionally, this role will provide guidance on the design and brand strategy of 3dcart. The role will have a high degree of responsibility for leading the development of written and visual content for all campaigns.
Responsibilities:
:Own the marketing efforts for the company.
:Manage the day:to:day operations of campaigns
:Define marketing KPIs and goals.
:Track campaigns performance and ROI
:Build upon and growth the results of the existing campaigns across multiple platforms (eg. AdWords, Google Display Network, Facebook, Bing, etc).
:Assist in budget development and forecasting while monitoring key metrics and develop strategies to optimize performance.
:Grow organic revenue and social reach through managing content marketing program on site and off site through influencers.
:Develop and maintain paid search tactics that increase site traffic, conversions, and revenue.
:Budget, monitor and evaluate all costs associated with digital marketing expense.
:Support the Design team in the development of digital marketing content
:Drive segmentation strategies and testing.
:Set up and manage email marketing program
:Grow lifetime customer value.
:Develop marketing strategies for conversion rate optimization and A/B and multivariate testing.
Qualifications:
:6+ years of experience with SEO, SEM, PPC, Google Adwords, and Analytics.
:Bachelors degree in marketing or related field. MBA or advanced degree preferred.
:Google Adwords Certification and Google Analytics Certification is a plus.
:Expert in on:page SEO and off:page SEO
:Expert user of Google Analytics, Google Webmaster Tools, link research tools, crawling tools, and keyword research tools (Keyword Planner, Market Samurai, SemRush, Moz, etc)
:Exceptional analytical skills to lead efforts and guide decision making to achieve goals set to help grow the company.
:Ability to combine creative and analytical mindsets for highly effective marketing.
:Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
:Experience in all stages of user:centric website strategy from planning to execution, including post:implementation analysis and recommendations.
:In:depth knowledge of online analytics, advanced analytics, email, mobile, content, and social.
:Strong knowledge of digital space including, but not limited to social media (Instagram, Facebook, Twitter, etc.), PR, affiliate programs and SEO/SEM.
:Strong planning, analytical, project management and leadership skills.
:Strong written and verbal communication skills and outstanding attention to detail.

Company Description:/h3:
3dcart is a leading eCommerce software developer and eCommerce web solution provider ranked 745th as Americas fastest growing business in 2010 (published by Inc. Magazine).
We offer a fast:paced and exciting work environment where you will be learning alongside talented developers doing the best work of their careers.
Benefits
401(k) retirement savings plan
Group health plan (with prescription benefits)
10 Paid Days Off (increases with years of service)
Company:paid life insurance (with accidental death and dismemberment benefits)
Access to over 100 discount offers including discounts on computer, vehicle and wireless purchases

Source: https://www.tiptopjob.com/jobs/74316540_job.asp?source=backpage


• Location: Ft Lauderdale, tamarac

• Post ID: 70990327 ftlauderdale
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