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Posted: Saturday, November 4, 2017 3:58 PM

Job Description:/h3:
We are looking for a Director of Search Engine Marketing to join our team A professional with proven track record and solid working knowledge of customer acquisition campaigns using paid search and other media, to drive traffic to 3dcarts website and grow lead conversions. Specific responsibilities include the development of the marketing roadmap for digital advertising through text ads, display network, remarketing and other channels. A heavy emphasis will be on lead generation while tracking analytics and overall ROI. The role will have a high degree of responsibility for leading the development of written and visual content for all campaigns and performing multivariate testing.
Responsibilities:
:Own the paid search / SEM acquisition channel, with daily focus on meeting revenue, ROI, gross margin and other business KPIs
:Develop short and long:term campaign expansion strategies and execute day:to:day tactics that increase traffic, revenue, and profit margins
:Manage day:to:day activities across multiple search engines (Google, Bing) including campaign planning, implementation, keyword and bid management, performance monitoring and reporting, and conversion optimization
:Review and optimize keyword reach and coverage, account and campaign structures, negative keyword strategies, CPC bidding strategies, ad copy messaging, landing page experience, and conversion flows
:Design and execute A/B and multivariate testing. on ad copy and landing pages for conversion rate optimization
:Track campaigns performance and ROI
:Build upon and growth the results of the existing campaigns across multiple platforms (eg. AdWords, Google Display Network, Facebook, Bing, etc).
:Assist in budget development and forecasting while monitoring key metrics and develop strategies to optimize performance.
:Develop and maintain paid search tactics that increase site traffic, conversions, and revenue.
:Budget, monitor and evaluate all costs associated with digital marketing expense.
:Support the Design team in the development of digital marketing content needed for SEM campaigns.
:Drive segmentation strategies and testing.
Qualifications:
:3+ years of relevant SEM experience directly managing paid search campaigns on Google, Bing, Facebook and other networks.
:Bachelors degree in marketing or related field. MBA or advanced degree preferred.
:Hands:on experience with CPC bid management platforms required with at least 100K+ in monthly spend.
:Proficient in designing and executing A/B and Multivariate tests on ad copy and landing pages required
:Prior experience with online lead generation acquisition models, as well as web:based software or SAAS companies, is a major plus
:Google Adwords Certification and Google Analytics Certification are preferred.
:Consistent and proven track record with SEM campaign build outs, keyword expansion, margin growth, revenue scaling and conversion optimization.
:Exceptional analytical skills to lead efforts and guide decision making to achieve goals set to help grow the company.
:Ability to combine creative and analytical mindsets for highly effective marketing.
:Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
:Experience in all stages of user:centric website strategy from planning to execution, including post:implementation analysis and recommendations.
:In:depth knowledge of online analytics, advanced analytics, email, mobile, content, and social.
:Strong knowledge of digital space including, but not limited to social media (Instagram, Facebook, Twitter, etc.), PR, affiliate programs and SEO/SEM.
:Strong planning, analytical, project management and leadership skills.
:Strong written and verbal communication skills and outstanding attention to detail.

Company Description:/h3:
3dcart is a leading eCommerce software developer and eCommerce web solution provider ranked 745th as Americas fastest gr

Source: https://www.tiptopjob.com/jobs/74227928_job.asp?source=backpage


• Location: Ft Lauderdale, tamarac

• Post ID: 70666662 ftlauderdale
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